What are brandable domains?
What goes into creating a brandable domain name?
How to pick a brandable domain name
Commonly asked questions
What are brandable domains?
Brandable domain names are addresses that have been created and registered, but are not yet used as company websites. Put simply, a brandable domain is one that has enough distinctiveness, catchiness and imagination to front a brand. Crucially, it already exists as a name, even though its namesake business doesn’t.
Brandable domain names like these flip the branding process on its head, and offer a potential shortcut to finding that elusive great new name. Our brandable domain names are expertly created and distinctive names waiting to be adopted and put to good use by businesses.
What goes into creating a good brandable domain name?
The best brandable business names have many facets which can make them successful. Here are some of their key features:
- Generally, they’re short. It makes them more memorable and ‘sticky’. Think ‘Google’, ‘Kodak’, ‘Accenture’ or ‘Lenovo’.
- They’re also easy to read and clearly pronounceable. There’s room for creativity, but a brandable name’s pronunciation should be clear to all readers. How can a business grow through word-of-mouth if customers can’t even pronounce it?
- Ideally, a brandable name will provide a clue either to the business type, its services, its products or its personality. So a cutting-edge tech business name should sound and look exciting and techy, whilst a music-focused company name might be more playful and informal.
Brandable domains v keyword domains
There is more to creating a brandable business name than simply putting together some industry keywords. It might be important for your business to show up when people Google ‘super cheap widgets’, but ‘supercheapwidgets.com’ is no basis for building a brand. Names like these are neither distinctive nor engaging. They’re blah names and not brandable at all.
Brandable names must be different, but not too different
Although brandable names don’t have to spell out a meaning or explain anything – and don’t have to be rational – they do have to be credible. Awkward, silly or just plain bizarre isn’t very often a good idea. These names are largely awful, not awesome. ‘Novanym’, for example, is an invented word, but it is rooted in Greek and Latin word elements relating to ‘new’ and ‘name’.
Picking a brandable domain
So you’re looking for the perfect brandable domain for your business. Where do you start? Here are some helpful tips.
- Don’t forget branding basics
Look for names that are short or succinct; focus on the number of syllables, not just letter count. And make sure they’re easily spelled and clearly pronounced. Test any contenders by saying them out loud. Even if it’s a synthetic or made up word, or an unusual re-spelling of a dictionary word, it should still obey some basic orthographic rules where letters are paired, sequenced or grouped in conventional ways.
- It’s got to be a dot com domain
Today there are multiple domain endings to choose from. From country domains like .us or .uk to trendy .ly or .io domains and even the new breed of ‘not com’ domains like .pizza or .ninja. Ignore them. If you want your domain to be truly brandable, go with the .com. The world has had 30 years to get used to it and the dot com is still king of the domains.
- Make sure it’s distinctive
Don’t choose a name that feels comfortable because it’s similar to a competitor or a well-known major-player. Don’t follow trends. A name that’s pretty much the same as everyone else’s – or a subtle re-working of a familiar type of name – is never going to be an effective brand name.
- Be right-brained, not left-brained
Don’t try to be logical and rational. Brandable names don’t have to spell out what you do. People are very comfortable with brand names that don’t immediately ‘make sense’. So focus on tone, feelings or emotions – not facts and features. Names can sound techy or traditional, they can convey authority, fun or precision – all without spelling anything out. Trust your instincts and go for a name that resonates with you, and that will make a connection with your audience.
- Look to your brand’s future
Don’t restrict yourself by being too specific. When it comes to brandable names, being a bit vague is not a weakness. Over time, businesses can and do evolve – they respond to opportunities and develop strengths that were not apparent from Day One.
Google’s name originally evoked the millions of search results they could find. Now it alludes to the millions of things they do. If the company had been named -The Internet Search Engine-, it wouldn’t have been able to expand into the all-round tech goliath it is today. So avoid being too specific. Instead, concentrate on characteristics that will never change, like personality, attitude or approach – or just give a few clues, or hints.
- Run a few quick checks
If you’ve found a brandable domain and are considering adopting it as your business name, run a few quick checks before you purchase it. First, Google it. Don’t expect the domain to be totally unique, but make sure there are no relevant businesses using the same name or something very close to it.
Next, run a trademark check in your chosen category in the relevant markets. Remember to be realistic – there will almost certainly be something that is vaguely similar, so don’t reject your name unless it’s almost identical, or likely to get confused with an existing registered trademark. If you’re unsure, consult a trademark specialist.
Choosing a new business name by purchasing a brandable domain is a smart choice for businesses that don’t have the time or budget to get the help of a specialist agency. If you follow these six rules, you’ll increase your chances of finding a great, catchy brand name for your business.
Commonly asked questions
What makes a name brandable?
A brandable name is more than just a domain name which is available. It is unique, meaningful and memorable. There are no fillers in brandable names. No keyword domains. No unimaginative, descriptive business names. And no awkward, clunky or embarrassing names. Brandable businesses names are good quality names that have the potential to become great brand names.
Why should I choose a brandable name?
When choosing a brand name people can be tempted to pick a domain based on industry keywords. But you cannot build a brand out of a keyword domain. All you can do is get some clicks to a website. You can, however, build a brand out of a good brandable domain. Brandable domain names are short, imaginative and give a hint about what your company does. A brandable domain will ensure that people remember who you are and what you do.
How do I choose a brandable domain name?
When it comes to picking a brandable domain for your company the choice can be overwhelming. Stick to these points to make sure you pick the best brandable name for your business.
- Make sure it sounds like a credible business name.
- Avoid naming trends as these will date quickly.
- Don’t take a name which is clunky, strangely or purposefully misspelled.
- Stick with .com! It is the original and the best.
- Don’t pick one based on keyword relevance alone. Your brand name needs to have its own identity, and not be bound up in the product or service you offer.
How do I buy a brandable domain?
Once you’ve found a brandable domain name you like, buying it is the easy part. Here at Novanym, all of our brandable domain names for sale come with three expertly-designed logos, meaning once you have you brand name, you can get on with the important work of starting your business.